About
Haokai Gu is a visual designer
based in New York and Beijing,
currently at Google Brand Studio
He specializes in Identity, Editorial,
and Motion designs. You guys will
get along if you like Outer Wilds
Email
Instagram
About me
WorksIdentity
Brooklyn Film Festival
Terabluto
Pearl River
Editorial
Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
Motion
Blossom
Argent Pixel
Runaway
ArchiveA Bunch of Random Stuff
Brooklyn Film Festival
Brooklyn Film Festival reflects the raw energy, cultural richness, and grassroot spirit of Brooklyn. Centering stories that are as socially resonant as they are artistically fearless. BKFF tries to empower underrepresented creators, and builds a future where cinema drives connection and cultural innovation.
I explored the rebranding of the Brooklyn Film Festival as part of my Junior branding coursework. The rebrand introduces a design language shaped by Brooklyn’s creative culture. Expressed through a transit inspired typeface, urban-inspired color palette, and a flexible system built to scale across platforms.
Fall, 2025
Identity, Type, Motion Design
Under Direction of Eric Baker and Yi Mao