About
Haokai Gu is a visual designer
based in New York and Beijing,
currently at Google Brand Studio
He specializes in Identity, Editorial,
and Motion designs. You guys will
get along if you like Outer Wilds
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About me
WorksIdentity
Brooklyn Film Festival
Terabluto
Pearl River
Editorial
Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
Motion
Blossom
Argent Pixel
Runaway
ArchiveA Bunch of Random Stuff TerablutoTaken from Terrae Ablutio (Latin for “Cleansing of the Earth”), Terabluto is a conceptual soap brand inspired by ancient purification rituals across cultures. Drawing from practices like Roman bathing, it reimagines soap as a symbolic object of renewal and transition.
Through earthy forms and tactile surfaces, the design invites a quiet, intentional moment of cleansing beyond the physical.
Fall, 2025
Special thanks to Gemini & Midjourney for image generation :D
Idenity, Packaging Design
Under Direction of Elliott Walker