About
Haokai Gu is a visual designer
based in New York and Beijing,
currently at Google Brand Studio
He specializes in Identity, Editorial,
and Motion designs. You guys will
get along if you like Outer Wilds
Email
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About me
WorksIdentity
Brooklyn Film Festival
Terabluto
Pearl River
Editorial
Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
Motion
Blossom
Argent Pixel
Runaway
ArchiveA Bunch of Random Stuff Taoyao 桃夭
Taoyao originated from an early school project, but grew into a long-term exploration of family memory and lived history. Centered on my grandmother’s experiences, the work reconstructs fragments of everyday life in mid-20th-century Shanghai through interviews, images, and material research.
The project uses editorial design to transform personal remembrance into a shared cultural narrative.
Fall, 2025
Book Design
Under Direction of Elliott Walker