About
Works
Archive
Haokai Gu is a graphic designer based in New York and Beijing, currently at School of Visual Arts.
He specializes in Identity, Editorial, and Motion designs. You guys will get along if you like Outer Wilds
Email
Instagram
About me
Identity
Brooklyn Film Festival
Terabluto
Pearl River
Editorial
Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
Motion
Blossom
Argent Pixel
Runaway
A Bunch of Random Stuff
Pearl RiverPearl River is a reimagining of a mass-market plastic furniture brand, rooted in the everyday environments of southern China. Inspired by the Bauhaus principles, the rebrand elevates the humble monobloc chair as a symbol of functional beauty and democratic design.
Through updated visuals and cultural storytelling, Pearl River reframes the ordinary as intentionally crafted and deeply local.
Spring, 2026
Art Direction, Identity Design
Under Direction of Elliott Walker
Photography by Yangosolo