About










Haokai Gu is a visual designer
based in New York and Beijing,
currently at Google Brand Studio

He specializes in Identity, Editorial,
and Motion designs. You guys will
get along if you like Outer Wilds

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About me


WorksIdentity
Brooklyn Film Festival
Terabluto
Pearl River

Editorial
Volume.12                                 
Taoyao 桃夭                            
Cognoscere
Matisse Calendar  

Motion
Blossom
Argent Pixel
Runaway

ArchiveA Bunch of Random Stuff
© 2026 Haokai Gu
Pearl RiverPearl River is a reimagining of a mass-market plastic furniture brand, rooted in the everyday environments of southern China. Inspired by the Bauhaus principles, the rebrand elevates the humble monobloc chair as a symbol of functional beauty and democratic design. 

Through updated visuals and cultural storytelling, Pearl River reframes the ordinary as intentionally crafted and deeply local.


Spring, 2026

Art Direction, Identity Design
Under Direction of Elliott Walker
Photography by Yangosolo