About










Haokai Gu is a visual designer
based in New York and Beijing,
currently at Google Brand Studio

He specializes in Identity, Editorial,
and Motion designs. You guys will
get along if you like Outer Wilds

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About me


WorksIdentity
Brooklyn Film Festival
Terabluto
Pearl River

Editorial
Volume.12                                 
Taoyao 桃夭                            
Cognoscere
Matisse Calendar  

Motion
Blossom
Argent Pixel
Runaway

ArchiveA Bunch of Random Stuff
© 2026 Haokai Gu
Matisse Calendar
Matisse is one of my favorite artists, particularly for his later works that combine bold colors with simplified forms. Inspired by this visual language, I reinterpreted his iconic series Jazz by developing a display typeface, designed to be used throughout an artistic calendar system.


Spring, 2024

Illustration, Editorial Design
Under Direction of Richard Mehl