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Archive Haokai Gu is a graphic designer based in New York and Beijing, currently at School of Visual Arts.

He specializes in Identity, Editorial, and Motion designs. You guys will get along if you like Outer Wilds

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About me


Identity
Brooklyn Film Festival
Terabluto
Pearl River

Editorial
Volume.12                                 
Taoyao 桃夭                            
Cognoscere
Matisse Calendar  

Motion
Blossom
Argent Pixel
Runaway



A Bunch of Random Stuff


© 2026 Haokai Gu
Cognoscere
Congoscere is a carefully crafted photography book centered on two bodies of work shot in Kilimanjaro and Japan. The book is structured into two sections that reflect the contrasting landscapes and rhythms of these places. With minimal text and a strong focus on pacing, materiality, and sequencing.


Fall, 2025

Book Design
Photography by Bozun Huang
Under Direction of Peter Ahlberg